Sound Familiar?

Marketing teams have more technology than ever.

But disconnected data can prevent teams from turning all of that capability into leverage.

Companies we've worked with

OUR SERVICES

INTEGRATIONS & DATA PIPELINES

LEAD DATA ENRICHMENT

CRM CONFIGURATION: ARCHITECTURE, AUTOMATION, & ORCHESTRATION

TRACKING DATA MODEL DESIGN OR UPDATE

AUTOMATED AND AGENTIC WORKFLOWS

LEAN MARKETING OPS

A Lead Score That Ranks by Revenue

Top-tier leads have a 30% higher expected value than if leads were triaged randomly, back-tested against realized revenue.

Campaign Taxonomy

SELECTED WORK

Different stacks, different problems. The same discipline: data that GTM teams can act on.

Salesforce

Tableau

Data governance

Three Channel Teams, One Taxonomy

A 7-figure monthly TCV pipeline powered by intraday reporting; available to three channel teams.

The lead score ranked cleanly until conversion shifted: mid-tier leads outranked top-tier because they now converted at a higher rate. We re-weighted the inputs to the lead score model, correcting the drift, and increased prediction strength 6% over the previous version.

Lead Scoring

B2B SUBSCRIPTION BUSINESS

Hubspot

Channel managers had no way to see lead performance without downloading and analyzing data manually. We built the campaign tracking taxonomy, the Salesforce data governance, and the Tableau view logic so they could allocate spend through a tool they already used.

B2B SERVICE

B2B SUBSCRIPTION BUSINESS

SMS That Actually Connects

Text communications - a high-converting channel for inbound traffic - was sent manually by each contact center agent, introducing variable CX and funnel leaks. We created the custom field mappings, routing rules, and deal stage progression for integrating HubSpot with a texting platform that enabled stateful communication exchanges.

A 60% lift in connection rate and a 67% increase in RPM.

B2B SERVICE

From Signal to Sourced Pipeline

Getting an account ready for outreach took the better part of an hour among enrichment, documentation, and drafting the initial email. We automated that process to include a multi-step quality control procedure including AI scoring and human-in-the-loop.

The result: A 12% increase in marketing sourced pipeline, with 70% fewer hours than performing the same enrichment and drafting manually.

Routing logic

Data mapping

Stateful automation

Integration

Contact enrichment

Agentic workflow

Quality Control loop

n8n

B2B SERVICE

When Personas Became a Scoring Input

We built personas by running Principal Component Analysis (PCA) and K-means clustering on the client's customer data, then added them to the lead score model. It's done in real-time by calculating each inbound lead's proximity to persona centroids and assigning it to the closest one.

A head-to-head test showed the lead score model with personas had 1.8× the correlation with closed revenue over the version without personas.

Persona design

K-means clustering

HubSpot custom code

Lead score

Nodal brings deep thinking and high execution to projects. I highly recommend.

Jake Romine

Nodal helped us unlock the strategic alignment and technical roadmap for our sales and marketing team.

Grant Jones

Co-Founder, Lift Coefficient

Founder, Flaming Owl

What Clients Say

Have a gap that's costing your team time, money, or momentum?

ABOUT US

We enable smarter interventions by eliminating data silos and enhancing connections between platforms. High-fidelity data, reliably flowing end-to-end, is what makes AI-driven marketing actually possible.

With over 20 years of marketing experience, including building the tracking framework underpinning a 7-figure monthly TCV pipeline, we step in as an operator—fluent in data architecture, marketing principles, and increasingly, AI—that makes it easier to launch, learn, and grow with confidence.

CONTACT US TODAY

Email: hello@nodal.cx

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